Founder & CEO
Sydney is determined to improve the human relationship with pet end of life. She worked for over a decade in engineering and product development for consumer electronics, but always felt a deep connection to her pets.
When her childhood dog Buddy passed away, she found herself asking "why are we given such high quality and diverse product options for something as trivial as luggage, but not for something as important as a memorial?" Longing for more comprehensive, empathetic and design forward pet memorial options, she set out to challenge the status quo and give pet parents a better experience.